User experiences need to be collected as they happen, to give a full understanding of pro's and con's. Interviewing consumers afterwards or out-of-context, will only give you what they remember, and not the visuals that explains why they feel the way they do about the product.

This is where the power of Mobile Ethnography comes in.

Consumers will share their experiences while using a product, and in their natural way and context, undisturbed from a moderator or other users.

Answering to tasks you give them in the app, you will learn what features that create wow-experieces and loyalty, and what needs to be improved.

Set up your user experience study today!