Customer Journeys begin long before a purchase

It all starts witn a NEED or DESIRE for something.

Buying a beauty product may start with all the fellings happening in front of the bathroom mirror., with a lot of reflections on what to achieve, how products can work together, budget aspects, design, sustainability values, allergies and you name it. By joining the consumers in all these reflections, we can better understand their next step of actions.

In the next step, consumers may look for different ALTERNATIVES or SOLUTIONS

Now, we really want to know where they look, what sources they feel are trustworthy and inspiring, and what claims and offers they find attractive and convincing
By being aware of these touchpoints and what consumers look for, we can make sure to meet them in these touchpoints with the right content.
We will also learn how they value options, competitors and offers.

In the moment of the actual purchase we want to join them for an understanding of choice and drivers.
Depending on what customer journey you are digging into as a researcher, make sure to catch every step and don't start too close to the actual purchase.
So much feelings and reasoning might be behind that purchase that you will be missing.

Mobile Ethnography is the natural choice of method for customer journey research, and you will have a lot of valuable visual material form every step of their journey.

Read more...
User experiences in-the-moment
User experiences need to be collected as they happen, to give a full understanding of pro's and con's. With Mobile Ethnography you get full understanding and in commented visuals!
Read MoreWhat to use Mobile Ethnography for
Expanding Focus Groups with Visual Insights
Visual insights and pre-tasks collected through Strylite adds perspective, and increases understanding and engagement.
Read MoreMethodology
Consumer Journeys
Map Consumer Journeys to Drive Innovation and Growth. Learn how understanding consumer journeys can help brands create relevant products and find market opportunities with Strylite.
Read MoreWhat to use Mobile Ethnography for
Consumer Diaries
Discover how consumer diaries and mobile ethnography help brands uncover opportunities, product improvements, and new innovations with Strylite.
Read MoreMethodology
Opportunity Mapping
When it comes to understanding your customers and standing out in a competitive landscape, opportunity mapping is key. Staying ahead of the curve isn't just an advantage anymore, it's now a necessity
Read MoreMethodology
Category Understanding
Category understanding is essential for growth and survival. Knowing how consumers behave, interact with products in your category and make choices, can give you the insights needed to be the most relevant option.
Read MoreWhat to use Mobile Ethnography for
Mobile Ethnography
Imagine being able to step into someone else's shoes and see the world through their eyes, getting areal-time peek into your customers' lives. All shared with the use of their Smartphones.
Read MoreMethodology
Qualitative Research
Qualitative research collects the ‘’what, how and why’’ of customer behaviour and attitudes. Methodologies include focus groups, in-depth consumer interviews and ethnographic approaches.
Read MoreMethodology
Customer Journey Tool
With the help of Strylite, you can map customer journeys by letting consumers share their in-the moment needs, callenges, behavior, triggers and product experiences.
Read MorePlatform
Analyze results from Mobile Ethnography
Managing, organizing, and analyzing this diverse data can be time-consuming and complex, but Strylite offers great tools for identifying the key insights
Read MorePlatform
Identify new business opportunities
Besides staying updated on the industry you are looking at opportunities for - the latest trends, innovations, and emerging technologies - you need relevant insight about your potential consumers
Read MoreWhat to use Mobile Ethnography for
Cons to consider with Mobile Ethnography
While mobile ethnography offers many advantages as a research method, it also comes with some cons and challenges that researchers need to be aware of.
Read MoreMethodology
The value of Mobile Ethnography
Mobile ethnography studies offer several unique advantages and provide true value in understanding people's behaviors, experiences, and interactions in their natural environments.
Read MoreMethodology
Customer Journeys begin long before a purchase
Things can lead to a specific purchase. especially for bigger puchases, often starst long before the choice in store. By being aware of those needs and aspects, your chances of winning the customers increases significantly.
Read MoreWhat to use Mobile Ethnography for