Focus groups have undoubtedly long been a trusted method for gathering consumer insights. By bringing participants together in a shared space, you can explore their attitudes, behaviors and preferences, in a discussion format.
But ever feel as though your focus groups are missing that extra spark? That’s where focus group expansions come in, combining the power of in-the-moment visual insights with structured discussion to uncover a deeper understanding of your consumers.
While focus groups are excellent for generating qualitative data, they often rely on participants’ flawed recollections of their experiences, which may not fully capture the moment-to-moment nuances of consumer behavior. By collecting visual material straight from your customers' natural environments, such as photos and comments collected through mobile ethnography, you can gain a much more vivid understanding of how consumers interact with your product or service in a true-to-life context.
Picture a focus group participant describing how they use your product. Now imagine being able to see a photo of the exact setting where they use it, along with real-time comments on what they liked or found challenging.
This combination of verbal discussion and visual context creates a richer, more layered understanding of consumer behavior that leads to more actionable insights. These visual snippets and real-time comments are the missing pieces that bring your focus group results to life.
Pre-tasks are undoubtedly a valuable tool to use before the focus group even begins. By setting tasks for participants to complete in their natural environments, you can gather feedback that not only provides early insights but also helps you build a stronger discussion guide for the actual focus group.
With Strylite’s mobile ethnography platform, setting up pre-tasks is easy, without the need for technical skills, and participants can document their experiences through photos and comments, giving you a firsthand look at their interactions. The feedback you collect serves as an invaluable resource for the moderator, guiding them on the topics and questions that will drive the focus group discussion.
Remember the days of sifting through endless email attachments from participants? When it comes to expanding the effectiveness of your focus groups, Strylite is the most straightforward and most cost-effective platform on the market.
You certainly don’t need technical expertise to set up pre-tasks or collect insights from participants. The platform’s user-friendly interface makes it simple to assign tasks, gather data, and analyze feedback in a way that informs your research and enhances your focus group discussions.
If you’re ready to take your focus groups to the next level by incorporating visual insights and pre-tasks, Strylite is here to help. The mobile ethnography platform allows you to capture real-time feedback from consumers, providing you with a wealth of data that enriches your focus group discussions and research reports.
How visual insights and pre-tasks collected through Strylite can enhance focus group results and guide effective discussions using mobile ethnography.