Identify new business opportunities

One of the key benefits of mobile ethnography is the rich and engaging insights that it generates. In addition to answering traditional research questions, participants can use their smartphones to capture their needs, behaviour and experience - and thus their challenges, unmet needs and demands, or gaps in existing products or services.

Understanding consumer's pain points and desires can help you identify areas where you can offer innovative solutions and create satisfying experiences.

Mobile ethnography, that’s all based on visual, commented uploads, will generate a valuable visible material that link to all those tree areas you need to combine:

Creativity: Your creativity will be boosted by all the things you will be able to observe, much more than any qualitative data can. To actually be able to see the challenges and desires through the consumer’s eyes will get you going. Brainstorming sessions, idea generation workshops, and cross-functional collaboration to explore new ideas and possibilities using material from the mobile ethnography studies is engaging and fun.5

Research: You will get a deep understanding of the consumers from the combination of photos, comments and expressed feelings in the moment and from their own natural context.
Since Mobile Ethnography are stories told completely from the consumer’s perspective you will catch many dimensions of insights: From answers to your questions, to things you did not think of asking, things difficult to express with only words, thing consumers would have forgotten if not express IN THE MOMENT, and their own vocabulary. This is hard to beat.

Market Analysis: Yes, you need to have insights on the market too. What Mobile Ethnography really adds here is how Consumers look at the market and current offers. You will from their perspective know how potential competitors are used and evaluated, what’s being especially noticed, what´s trending and where consumers look for solutions. This will enable you to create the most successful offer and communication – at the most relevant touchpoints.

So, if you have not yet tried Mobile Ethnography, do give it a go. We have the tools and will assist in any way you need to get you started!

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Read more...
User experiences in-the-moment
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Consumer Journeys
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Consumer Diaries
Discover how consumer diaries and mobile ethnography help brands uncover opportunities, product improvements, and new innovations with Strylite.
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Opportunity Mapping
When it comes to understanding your customers and standing out in a competitive landscape, opportunity mapping is key. Staying ahead of the curve isn't just an advantage anymore, it's now a necessity
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Category Understanding
Category understanding is essential for growth and survival. Knowing how consumers behave, interact with products in your category and make choices, can give you the insights needed to be the most relevant option.
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Mobile Ethnography
Imagine being able to step into someone else's shoes and see the world through their eyes, getting areal-time peek into your customers' lives. All shared with the use of their Smartphones.
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Qualitative Research
Qualitative research collects the ‘’what, how and why’’ of customer behaviour and attitudes. Methodologies include focus groups, in-depth consumer interviews and ethnographic approaches.
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Customer Journey Tool
With the help of Strylite, you can map customer journeys by letting consumers share their in-the moment needs, callenges, behavior, triggers and product experiences.
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Analyze results from Mobile Ethnography
Managing, organizing, and analyzing this diverse data can be time-consuming and complex, but Strylite offers great tools for identifying the key insights
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Identify new business opportunities
Besides staying updated on the industry you are looking at opportunities for - the latest trends, innovations, and emerging technologies - you need relevant insight about your potential consumers
Read MoreWhat to use Mobile Ethnography for
Cons to consider with Mobile Ethnography
While mobile ethnography offers many advantages as a research method, it also comes with some cons and challenges that researchers need to be aware of.
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The value of Mobile Ethnography
Mobile ethnography studies offer several unique advantages and provide true value in understanding people's behaviors, experiences, and interactions in their natural environments.
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Customer Journeys begin long before a purchase
Things can lead to a specific purchase. especially for bigger puchases, often starst long before the choice in store. By being aware of those needs and aspects, your chances of winning the customers increases significantly.
Read MoreWhat to use Mobile Ethnography for

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