Strylite - The easy to use tool for mobile ethnography

Instead of interviewing people out of context, use the powerful opportunity to let them share their perspective - in the moment - and in their natural context.
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Just design tasks, invite participants, then follow their flow in real-time as they share their experiences through comments, photos, and tags.
#easypeasy #lemonsqueezy #rightnow #forreal #funforeveryone

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Get set: Once you’ve launched your research, participants are invited to join via a personal link which takes them straight to Strylite online to get started.
No downloads, no training needed.

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Follow live: Responding to the tasks you set, participants can now share their every thought, reaction or comment. And as they do, you’ll see it all, as and where it happens.

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Dive in: Rich in details loaded with context, every post holds a gem of insight. Use Strylite to build visual story boards, and elevate your findings beyond the hum-drum of numbers and charts.

Working with Mobile Ethnography

User experiences in-the-moment

User experiences need to be collected as they happen, to give a full understanding of pro's and con's. With Mobile Ethnography you get full understanding and in commented visuals!

Expanding Focus Groups with Visual Insights

Visual insights and pre-tasks collected through Strylite adds perspective, and increases understanding and engagement.

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Consumer Journeys

Map Consumer Journeys to Drive Innovation and Growth. Learn how understanding consumer journeys can help brands create relevant products and find market opportunities with Strylite.

Consumer Diaries

Discover how consumer diaries and mobile ethnography help brands uncover opportunities, product improvements, and new innovations with Strylite.

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Opportunity Mapping

When it comes to understanding your customers and standing out in a competitive landscape, opportunity mapping is key. Staying ahead of the curve isn't just an advantage anymore, it's now a necessity

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Category Understanding

Category understanding is essential for growth and survival. Knowing how consumers behave, interact with products in your category and make choices, can give you the insights needed to be the most relevant option.

Mobile Ethnography

Imagine being able to step into someone else's shoes and see the world through their eyes, getting areal-time peek into your customers' lives. All shared with the use of their Smartphones.

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Qualitative Research

Qualitative research collects the ‘’what, how and why’’ of customer behaviour and attitudes. Methodologies include focus groups, in-depth consumer interviews and ethnographic approaches.

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Introduction to Mobile Ethnography >

Case examples

ICA: How can we make the food week easier for families with small children

Ica used mobile ethnography to follow as many as 50 families during a normal week. During the week the families shared photos and comments of behaviour and challenges related to planning, shopping, cooking and handling leftovers. The analysis and report created a lot of engagement within Ica, and gave incight and inspiration to innovations and communication targeting the challenges they had observed.

SVT Nyheter: How can we optimize the use of video in our digital news formats?

SVT used mobile ethnography in combination with focus groups to better understand how consumers navigate and use video as one part of news consumption. Pre-recruited consumers documented their news consumption during a few days and gave a lot of input to when and how the video format was an appreciated addition. All the visual examples and comments gave guidance to how SVT can optimize the use of video.

Customers use Strylite for

"It's like you're a fly on the wall!"

Consumer journeys

Category understanding

Opportunity mapping

Consumer diaries

Lifestyle reports

Usage tests

Driver analysis

Focus groups expansions

Inspiration

Some of those who work with mobile ethnography

Pricing

Want to know how consumers really navigate? Need to know what’s genuinely inspiring them? For-real viewpoints as they happen, from the lives they happen in.
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INDIVIDUAL USER

The right choice if you want to get to know the features first, or want to use Strylite occasionally in projects.

79 EUR / MONTH*
5 EUR / INVITED PARTICIPANT

1 User

Full-scale Stories - up to 20 tasks

Storage for up to 10 Stories

Customized App Branding

Phone & Email Support

I want to try!

*Free until you launch your first project
No credit card needed
No trial period to memorize

STARTER

AGENCY USER

For businesses who want to get the full value from Strylite on a regular basis - without limits

290 EUR / MONTH
2.50 EUR / INVITED PARTICIPANT

Unlimited number of users

Unlimited number of Stories

Unlimited number of participants

Customized App Branding

Share, Cooperate & Export

Prioritized Support

No credit card needed
No trial period to memorize

I want to try!

CUSTOMIZED PLAN

Students, brand owners, media etc... Get in touch and we will set-up Strylite and support adopted for you

CUSTOMIZED DEAL

Number of users?

Your need of support and consultant services?

Get in touch!

We would love to hear from you!

For customized price plans, contact us to get the best set-up for your business: hello@strylite.com

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Ready to look through the eyes of consumers?

Strylite - The easy to use tool for mobile ethnography

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User experiences in-the-moment

Expanding Focus Groups with Visual Insights

Consumer Journeys

Consumer Diaries

Opportunity Mapping

Category Understanding

Mobile Ethnography

Qualitative Research