Ready to look through the eyes of consumers?

With Strylite you let consumers share their needs, behaviour and experiences - in the moment!

Try Strylite today!

Strylite - The easy to use tool for mobile ethnography

Instead of interviewing people out of context, use the powerful opportunity to let them share their perspective - in the moment - and in their natural context.

Just design tasks, invite participants, then follow their flow in real-time as they share their experiences through comments, photos, and tags.
#easypeasy #lemonsqueezy #rightnow #forreal #funforeveryone

01

Get set: Once you’ve launched your research, participants are invited to join via a personal link which takes them straight to Strylite online to get started.
No downloads, no training needed.

02

Follow live: Responding to the tasks you set, participants can now share their every thought, reaction or comment. And as they do, you’ll see it all, as and where it happens.

03

Dive in: Rich in details loaded with context, every post holds a gem of insight. Use Strylite to build visual story boards, and elevate your findings beyond the hum-drum of numbers and charts.
Working with Mobile Ethnography
User experiences in-the-moment
User experiences need to be collected as they happen, to give a full understanding of pro's and con's. With Mobile Ethnography you get full understanding and in commented visuals!
Read MoreWhat to use Mobile Ethnography for
Expanding Focus Groups with Visual Insights
Visual insights and pre-tasks collected through Strylite adds perspective, and increases understanding and engagement.
Read MoreMethodology
Consumer Journeys
Map Consumer Journeys to Drive Innovation and Growth. Learn how understanding consumer journeys can help brands create relevant products and find market opportunities with Strylite.
Read MoreWhat to use Mobile Ethnography for
Consumer Diaries
Discover how consumer diaries and mobile ethnography help brands uncover opportunities, product improvements, and new innovations with Strylite.
Read MoreMethodology
Opportunity Mapping
When it comes to understanding your customers and standing out in a competitive landscape, opportunity mapping is key. Staying ahead of the curve isn't just an advantage anymore, it's now a necessity
Read MoreMethodology
Category Understanding
Category understanding is essential for growth and survival. Knowing how consumers behave, interact with products in your category and make choices, can give you the insights needed to be the most relevant option.
Read MoreWhat to use Mobile Ethnography for
Mobile Ethnography
Imagine being able to step into someone else's shoes and see the world through their eyes, getting areal-time peek into your customers' lives. All shared with the use of their Smartphones.
Read MoreMethodology
Qualitative Research
Qualitative research collects the ‘’what, how and why’’ of customer behaviour and attitudes. Methodologies include focus groups, in-depth consumer interviews and ethnographic approaches.
Read MoreMethodology
Introduction to Mobile Ethnography >

Case examples

ICA: How can we make the food week easier for families with small children
Ica used mobile ethnography to follow as many as 50 families during a normal week. During the week the families shared photos and comments of behaviour and challenges related to planning, shopping, cooking and handling leftovers. The analysis and report created a lot of engagement within Ica, and gave incight and inspiration to innovations and communication targeting the challenges they had observed.
SVT Nyheter: How can we optimize the use of video in our digital news formats?
SVT used mobile ethnography in combination with focus groups to better understand how consumers navigate and use video as one part of news consumption. Pre-recruited consumers documented their news consumption during a few days and gave a lot of input to when and how the video format was an appreciated addition. All the visual examples and comments gave guidance to how SVT can optimize the use of video.
Customers use Strylite for
"It's like you're a fly on the wall!"
Some of those who work with mobile ethnography

Pricing

Want to know how consumers really navigate? Need to know what’s genuinely inspiring them? For-real viewpoints as they happen, from the lives they happen in.

INDIVIDUAL USER
The right choice if you want to get to know the features first, or want to use Strylite occasionally in projects.
79 EUR / MONTH*
5 EUR / INVITED PARTICIPANT
1 User
Full-scale Stories - up to 20 tasks
Storage for up to 10 Stories
Customized App Branding
Phone & Email Support
I want to try!
*Free until you launch your first project
No credit card needed
No trial period to memorize

STARTER

AGENCY USER
For businesses who want to get the full value from Strylite on a regular basis - without limits
290 EUR / MONTH
2.50 EUR / INVITED PARTICIPANT
Unlimited number of users
Unlimited number of Stories
Unlimited number of participants
Customized App Branding
Share, Cooperate & Export
Prioritized Support
No credit card needed
No trial period to memorize
I want to try!
CUSTOMIZED PLAN
Students, brand owners, media etc... Get in touch and we will set-up Strylite and support adopted for you
CUSTOMIZED DEAL

Number of users?
Your need of support and consultant services?
Get in touch!
We would love to hear from you!
For customized price plans, contact us to get the best set-up for your business: hello@strylite.com


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